The definitive ranking
The world's most loved brands.
100 brands. Ranked by Brand Love Score.
Explore how consumer connection changes across markets, categories and audiences.
Global benchmark · Brand Love 100
10 of 100 brands
Free preview02L
LEGO
Consumer · Denmark
91
Score
+2
03N↑ 1 ranks
Nike
Sportswear · USA
89
Score
+6
01A↓ 2 ranks
Apple
Technology · USA
92
Score
-5
08CCNo change
Coca-Cola
Food & Beverage · USA
88
Score
+0
09N↑ 4 ranks
Nintendo
Entertainment · Japan
87
Score
+4
04NNo change
Netflix
Entertainment · USA
89
Score
-1
06S↑ 5 ranks
Spotify
Entertainment · Sweden
88
Score
-3
07I↓ 3 ranks
IKEA
Retail · Sweden
88
Score
+6
05P↓ 1 ranks
Patagonia
Sportswear · USA
88
Score
+3
10S↑ 1 ranks
Samsung
Technology · South Korea
87
Score
-2
↓ 4 ranks
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