The definitive ranking
The world's most loved brands.
100 brands. Ranked by Brand Love Score.
Explore how consumer connection changes across markets, categories and audiences.
Global benchmark · Brand Love 100
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10 of 100 brands
Free preview02L
LEGO
Consumer · Denmark
Social 43% · Reviews 32% · Forums 25%
91
Score
+2
03N↑ 1 ranks
Nike
Sportswear · USA
Social 50% · Reviews 31% · Forums 19%
89
Score
+6
01A↓ 2 ranks
Apple
Technology · USA
Social 36% · Reviews 34% · Forums 30%
92
Score
-5
08CCNo change
Coca-Cola
Food & Beverage · USA
Social 38% · Reviews 35% · Forums 27%
88
Score
+0
09N↑ 4 ranks
Nintendo
Entertainment · Japan
Social 37% · Reviews 34% · Forums 29%
87
Score
+4
04NNo change
Netflix
Entertainment · USA
Social 41% · Reviews 38% · Forums 21%
89
Score
-1
06S↑ 5 ranks
Spotify
Entertainment · Sweden
Social 47% · Reviews 36% · Forums 17%
88
Score
-3
07I↓ 3 ranks
IKEA
Retail · Sweden
Social 48% · Reviews 28% · Forums 24%
88
Score
+6
05P↓ 1 ranks
Patagonia
Sportswear · USA
Social 40% · Reviews 38% · Forums 22%
88
Score
+3
10S↑ 1 ranks
Samsung
Technology · South Korea
Social 44% · Reviews 33% · Forums 23%
87
Score
-2
↓ 4 ranks
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