Brand Love
100

Observing culture at scale

Which brands do people actually love?

Brand Love 100 turns consumer conversations into a clear view of which brands people love, why they love them and how that relationship is changing.

Explore the Brand Love 100 Check Your Brand

Millions of conversations. One measure of love.

An editorial still life of unbranded objects representing global consumer culture
Global cultural signals

The definitive ranking

The world's most loved brands.

100 brands. Ranked by Brand Love Score.

RankBrandScoreMomentum
01AAppleTechnology92-502LLEGOConsumer91+203NNikeSportswear89+604NNetflixEntertainment89-105PPatagoniaSportswear88+306SSpotifyEntertainment88-307IIKEARetail88+608CCCoca-ColaFood & Beverage88+009NNintendoEntertainment87+410SSamsungTechnology87-2
Explore all 100 brands

Beyond sentiment

Attention isn't love.

A brand can be famous without being loved.

Bought without being preferred.

Talked about without meaning anything.

Brand Love 100 measures the strength of the relationship behind the conversation.

01
Brand Love Score

How loved are you?

A standardized 0–100 measure of Brand Love.

02
Brand Love DNA

Why are you loved?

The emotional, cultural and behavioral forces behind consumer connection.

03
Brand Love Momentum

Is love growing?

Track whether Brand Love is strengthening or weakening over time.

Every score is supported by an assessment of evidence robustness.

Brand spotlight

Inside Nike's Brand Love

An editorial still life of unbranded sportswear materials and cultural objects
Sportswear cultural signals
N

Brand spotlight

Nike

#3 Global#1 Sportswear↑ +6 Momentum

Confidence: High

Brand Love Score89/ 100

Executive interpretation

Nike turns performance into identity.

Nike's advantage goes beyond product performance. The brand converts achievement into identity, culture and self-expression—creating a consumer relationship competitors struggle to replicate.

Top Love Drivers

  1. 01Product performance
  2. 02Identity
  3. 03Cultural relevance

Love barrier

Brand fatigue

Opportunity

Convert renewed product excitement into stronger cultural participation.
Explore Nike's Brand Love

Brand Love Battle

When icons collide.

Nike leads on Brand Love through stronger emotional connection and identity. Adidas closes the gap through culture and community.

See the battle Create your own battle
N

Brand Love Score

89

Nike

VSNIKE +3Brand Love points
A

Brand Love Score

86

Adidas

Brand Love Momentum

Who's winning hearts right now?

The brands gaining—and losing—the most consumer connection.

Explore Brand Love Momentum

Fastest risers

  1. 01Airbnb+7
  2. 02Ferrari+7
  3. 03Zara+7
  4. 04Pepsi+7
  5. 05H&M+7

Fastest fallers

  1. 01Apple-5
  2. 02Sephora-5
  3. 03YouTube-5
  4. 04Cartier-5
  5. 05Honda-5

Category leaders

Love has different winners.

Sportswear#1 Nike89Technology#1 Apple92Luxury#1 Rolex86Beauty#1 Sephora86Automotive#1 BMW87Food & Beverage#1 Coca-Cola88

Case studies

Brand Love in action.

See how Brand Love 100 helps brands understand consumers, sharpen positioning and uncover growth opportunities.

An editorial still life of unbranded objects representing global consumer culture

Global consumer brand

Finding the cultural signals behind Brand Love

How Brand Love analysis separated functional appreciation from deeper emotional connection.

Read case study
An editorial still life of unbranded sportswear materials and cultural objects

Sportswear brand

Understanding why Gen Z Brand Love was accelerating

How consumer evidence revealed the cultural drivers behind rising affinity.

Read case study
An editorial still life of unbranded premium materials and cultural objects

Premium brand

Finding the gap between visibility and genuine love

How high conversation volume did not automatically translate into stronger consumer attachment.

Read case study

Reports

Intelligence you can use.

Deep-dive research on the brands, categories and cultural shifts shaping Brand Love.

Explore all reports →

Your brand, decoded

How much do people actually love your brand?

Get your Brand Love Score and a first look at what is driving consumer connection.

Free Brand Love Snapshot

Check My Brand

For brands

Turn Brand Love into strategy.

Understand where your brand stands, why consumers connect with it and where the next growth opportunity lies.

Talk to Us
01

Brand diagnostics

Understand the strengths and barriers shaping Brand Love.

02

Competitive intelligence

See where your brand wins, loses and differentiates.

03

Market & audience intelligence

Understand how Brand Love changes across markets and consumer groups.

04

Brand Love tracking

Track consumer connection over time.