Brand Love
100
Product demonstrationSimulated dataset for platform evaluation

Observing culture at scale

Which brands do people actually love?

Brand Love 100 turns multi-source consumer evidence into a clear view of which brands people love, why they love them and how that attachment is changing.

Explore the ranking Analyze a post

Social. Reviews. Forums. One comparable measure.

Score anatomy

Apple

#1 global
BLS92/100
Social36%
Reviews34%
Forums30%
AI-assisted classification0% evidence weight

The Brand Love 100

The world's most loved brands.

Ranked by Brand Love Score, with evidence provenance behind every result.

Explore all 100
RankBrandScoreMomentum
01
A
AppleTechnology
Social 36% · Reviews 34% · Forums 30%
92-502
L
LEGOConsumer
Social 43% · Reviews 32% · Forums 25%
91+203
N
NikeSportswear
Social 50% · Reviews 31% · Forums 19%
89+604
N
NetflixEntertainment
Social 41% · Reviews 38% · Forums 21%
89-105
P
PatagoniaSportswear
Social 40% · Reviews 38% · Forums 22%
88+306
S
SpotifyEntertainment
Social 47% · Reviews 36% · Forums 17%
88-307
I
IKEARetail
Social 48% · Reviews 28% · Forums 24%
88+608
CC
Coca-ColaFood & Beverage
Social 38% · Reviews 35% · Forums 27%
88+009
N
NintendoEntertainment
Social 37% · Reviews 34% · Forums 29%
87+410
S
SamsungTechnology
Social 44% · Reviews 33% · Forums 23%
87-2

Evidence, made visible

See where the score comes from.

Brand Love Score is a standardized 0–100 measure. Source coverage, relationship intensity and evidence robustness remain visible without exposing the protected scoring recipe.

Why this score?

Apple's BLS, traced to evidence.

Explore how each source contributes to the measured strength of consumer attachment.

BLS92/100
01Evidence sources
02Relationship intensity
Social262 eligible expressions
37%weighted contribution
No Love16%
Appreciation40%
Engagement27%
Passion17%
Love intensity59.7
Momentum-4
Confidence82%
Lead driverEveryday usefulness
03Comparable score
Brand Love Score92
0Benchmark midpoint100

#1 globally · Top-quartile attachment

AI-assisted classification interprets 100% of collected evidence.
0% direct score weight. AI never counts as consumer evidence.
727 qualifying expressions across 3 source families.
High confidence based on coverage and evidence robustness.
Brand Love ScoreHow loved?

A comparable measure of consumer attachment.

Brand Love DNAWhy?

The forces creating—or limiting—the attachment.

Brand Love MomentumChanging how?

The direction and drivers of movement over time.

Every score is supported by an assessment of evidence robustness.

Brand Love Lens

Turn one post into a strategic read.

Paste comments or upload a CSV. The Lens separates ordinary reactions from meaningful attachment, then surfaces intensity, drivers and barriers—without forcing a ranking from a single post.

Open the Lens

Research & diagnostics

From public authority to action.

Quarterly trackers, on-the-shelf reports and custom programmes turn the ranking into decisions.

Explore reports

For brands

Know your score. Understand the cause. Decide what to change.

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