Brand Love Profile

Spotify

Entertainment · Sweden · Global benchmark · Last 12 months

Social 47% · Reviews 36% · Forums 17%

Brand Love Score88/ 100

Global rank#6

-3

12-month Momentum

Evidence confidence · High

Brand Love overview

Spotify earns a Brand Love Score of 88, with its strongest consumer connection rooted in entertainment, fandom, discovery. Its Brand Love DNA reveals the distinctive strengths behind that relationship—and the opportunities to deepen it.

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