Brand Love
100

Reports

Intelligence you can use.

Deep-dive research on the brands, categories, markets and cultural shifts shaping Brand Love.

Strategic analysis

The signals behind the score.

Editorial analysis now lives inside Reports—one destination for rankings, category intelligence and the ideas shaping consumer connection.

Brand analysis

Why Nike continues to dominate Brand Love

Performance is only the entry ticket. Nike's edge is its ability to turn achievement into identity and shared culture.

28 August 20267 min
Rankings

The brands gaining the most Brand Love in 2026

The year's fastest movers are strengthening consumer connection—and gaining ground on their competitors.

19 August 20266 min
Strategy

What makes a brand culturally loved?

Cultural love grows when a brand becomes useful to how people express who they are.

10 August 20268 min
Methodology

Brand Love vs Brand Awareness

Awareness puts a brand in memory. Brand Love reveals whether it has earned a meaningful place in people's lives.

2 August 20265 min
Behavior

The hidden drivers of consumer affection

Small rituals, identity cues and moments of advocacy explain more than generic sentiment ever could.

24 July 20269 min
Signals

Why some famous brands are losing love

Visibility can mask a weakening relationship until advocacy and cultural permission begin to fall.

15 July 20266 min