Brand Love Profile

Netflix

Entertainment · USA · Global benchmark · Last 12 months

Social 41% · Reviews 38% · Forums 21%

Brand Love Score89/ 100

Global rank#4

-1

12-month Momentum

Evidence confidence · High

Brand Love overview

Netflix earns a Brand Love Score of 89, with its strongest consumer connection rooted in entertainment, fandom, discovery. Its Brand Love DNA reveals the distinctive strengths behind that relationship—and the opportunities to deepen it.

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