Brand Love Profile

IKEA

Retail · Sweden · Global benchmark · Brand Love 100

Brand Love Score88/ 100

Global rank#7

Brand Love Momentum

Confidence: High

Brand Love overview

IKEA earns a Brand Love Score of 88, with its strongest consumer connection rooted in everyday life, value, design. Its Brand Love DNA reveals the distinctive strengths behind that relationship—and the opportunities to deepen it.

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