Brand Love Profile

Apple

Technology · USA · Global benchmark · Last 12 months

Social 36% · Reviews 34% · Forums 30%

Brand Love Score92/ 100

Global rank#1

-5

12-month Momentum

Evidence confidence · High

Brand Love overview

Apple earns a Brand Love Score of 92, with its strongest consumer connection rooted in innovation, creativity, productivity. Its Brand Love DNA reveals the distinctive strengths behind that relationship—and the opportunities to deepen it.

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