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Meaningful evidence
We identify consumer expressions that reveal a genuine relationship with the brand.
Our proprietary intelligence system
The science behind Brand Love.
Brand Love is more than positive sentiment. Our proprietary methodology identifies meaningful consumer relationships, measures the intensity of those relationships and transforms them into comparable intelligence.
Millions of conversations. One measure of love.
Beyond sentiment
Measure the relationship—not simply the mention.
Awareness tells you whether people know a brand. Sentiment tells you whether conversation is positive or negative. Brand Love reveals something deeper: the strength and character of the consumer relationship.
Relationship strength
Built on intensity, not volume.
A thousand casual positive mentions are not equivalent to a smaller number of deeply emotional, loyal or advocacy-driven relationships.
Our methodology evaluates the intensity of consumer connection rather than treating every positive signal equally.
Scientific by design
Rigor behind every score.
Brand Love 100 combines semantic interpretation, behavioral evidence, competitive benchmarking and continuous validation to create a consistent measure of consumer connection.
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Relationship intensity
We assess how strongly that relationship is expressed.
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Comparability
Brands are evaluated within a standardized measurement framework designed for meaningful comparison.
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Validation
The system is continuously tested against human judgement and real-world evidence across brands, categories and markets.
The public measure
From millions of conversations to one Brand Love Score.
Millions of consumer conversations are transformed into a standardized 0–100 Brand Love Score, allowing brands to understand both absolute consumer connection and competitive position.
0–100Brand Love Score
Strategic intelligence
Measurement is only the beginning.
Brand Love DNA explains why consumers connect with a brand. Brand Love Momentum reveals how that relationship is changing. Together they turn measurement into strategic intelligence.
Built to answer a simple question with rigor
How much do people really love a brand?
Behind the Brand Love Score sits a proprietary classification, measurement and benchmarking system designed to distinguish genuine consumer connection from ordinary conversation.
Scores and findings follow the Brand Love measurement methodology.