Strategic analysis · Rankings
The brands gaining the most Brand Love in 2026
The year's fastest movers are strengthening consumer connection—and gaining ground on their competitors.
19 August 2026 · 6 min read
Momentum reveals the direction
A strong score captures where a brand stands today. Brand Love Momentum shows whether that position is strengthening or weakening—and whether the brand is gaining ground relative to its competitive landscape.
Look behind the movement
Shifts in recommendation, cultural relevance and positive sharing help explain why Brand Love is moving. The strategic question is not only what changed, but which experiences and meanings caused consumers to move closer or further away.