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Brand Love Profile
H&M
Fashion · Sweden · Global benchmark · Brand Love 100
Brand Love Score65/ 100
Global rank#64
+7
Brand Love MomentumConfidence: High
Brand Love overview
H&M earns a Brand Love Score of 65, with its strongest consumer connection rooted in style, identity, culture. Its Brand Love DNA reveals the distinctive strengths behind that relationship—and the opportunities to deepen it.
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